Prologue. Failure assured -- Chapter 1. Entrepreneurial genius -- Chapter 2. Tulip in a tornado -- Chapter 3. The first investor -- Chapter 4. Searching for focus -- Chapter 5. A sound learning investment -- Chapter 6. Best made plan -- Chapter 7. Cauliflower and truth -- Chapter 8. Unequal partners -- Chapter 9. Contemplation comes home -- Chapter 10. Hero and villain -- Chapter 11. Married to the business -- Chapter 12. Heart for success -- Chapter 13. Out of the crowd and into the model -- Chapter 14. Unconventional networking -- Chapter 15. Gathering support -- Chapter 16. Karma meets contract -- Chapter 17. Fit to be hired -- Chapter 18. Giant baby steps -- Chapter 19. Of cats and breaks -- Chapter 20. Taking responsibility -- Chapter 21. It is THAT important -- Chapter 22. Epiphany! -- Chapter 23. WAYAWAYG -- Chapter 24. Cultivating culture -- Chapter 25. Aligning incentives -- Chapter 26. Positioning for success -- Chapter 27. Fostering sales and solutions -- Chapter 28. A bad day -- Chapter 29. White knuckle interview -- Chapter 30. Taking it up a notch -- Chapter 31. Pennies take care -- Chapter 32. Weiser fiscal counsel -- Chapter 33. Passing the baton -- Chapter 34. Baby's new caregiver -- Chapter 35. Friction -- Chapter 36. Freedom! Or not so much! -- Chapter 37. Morphability -- Chapter 38. Finding a tribe -- Chapter 39. Recipe for success -- Chapter 40. Defining dirigat -- Chapter 41. Boundaries -- Chapter 42. Loyalty to royalty -- Chapter 43. Wins and losses -- Chapter 44. Clean your closet -- Chapter 45. Paying it forward -- Chapter 46. Bringing it all together -- Chapter 47. Cowboy culmination -- Epilogue. Full circle -- Afterword. Experience sharing.
Summary:
In this fictional account of an entrepreneur's roller coaster ride to the top, Cap Treeger crafts a series of dynamic, well-drawn lessons for anyone that wants to start or build a business. The hero of the story, Ren, is fired up with ambition and has a strategic dream in place to build his own startup from the ground up, but he has a lot to learn about how this particular sector of the business world works. Fortunately, Ren has the guidance of generous and invested mentors, and their sound recommendations and warnings are chronicled as Ren makes decision after decision. With their advice, as well as his own encounters with trial and error, he discovers that who he chooses to employ and partner with, and how he engages with them, makes all the difference. Ren's journey guides readers through numerous factors necessary for success, including building a solid team with strategic placement of individuals in carefully selected roles appropriate to their skill sets and crafting the all-important business model. Ren navigates the daunting process with grace and hands readers an account loaded with insight-rendering Finding the Way, told in a straightforward and reader-friendly manner, a valuable gem amidst business-building literature.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.