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Author:

Fraade-Blanar, Zoe, author.

Title:

Superfandom : how our obsessions are changing what we buy and who we are / Zoe Fraade-Blanar & Aaron M. Glazer.

Edition:

First edition.

Publisher:

W.W. Norton & Company,

Copyright Date:

2017

Description:

xv, 318 pages ; 24 cm.

Subject:

Consumption (Economics)--Social aspects.
Fans (Persons).
Enthusiasm--Economic aspects.
Marketing--Social aspects.

Other Authors:

Glazer, Aaron M., author.

Notes:

Includes bibliographical references (pages [257]-307) and index.

Contents:

Introduction -- welcome to the fandom singularity -- Fandom is a verb -- The rise of commercial fandom -- From convention to conventional -- Wearing our fandoms on our sleeves -- Membership and status in the happiest place on earth -- Fans, what are they good for? -- Authenticity -- When fandom goes wrong.

Summary:

An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers.

ISBN:

0393249956
9780393249958

OCLC:

(OCoLC)974612650

LCCN:

2017000684

Locations:

BOPG851 -- Ames Public Library (Ames)

USUX851 -- Iowa State University - Parks Library (Ames)

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

BAPH771 -- Des Moines Public Library (Des Moines)

OVUX522 -- University of Iowa Libraries (Iowa City)

YEPF572 -- Marion Public Library (Marion)