20 records matched your query       

Author:

Cusumano, Michael A., 1954-

Title:

Competing on Internet time : lessons from Netscape and its battle with Microsoft / Michael A. Cusumano, David B. Yoffie.

Publisher:

Free Press,

Copyright Date:

c1998

Description:

xvi, 361 p. : ill. ; 24 cm.

Subject:

Netscape Communications Corporation.
Microsoft Corporation.
Internet software industry--United States.
Competition--United States.
Concurrentie.
Strategisch management.
Internet.
Netscape Communications Corporation.
Microsoft.

Other Authors:

Yoffie, David B.

Notes:

Includes bibliographical references (p. 343-351) and index.

Contents:

Creating the company: the vision, the people, and the organization -- Competitive strategy: using Judo to turn on opponent's strength into weakness -- Design strategy: leverage through cross-platform techniques -- Development strategy: flexible fast, and "slightly out of control" -- Competing on Internet time: lessons from Netscape and Microsoft.

Summary:

In this analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, Michael Cusumano and David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer. With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet time is instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets.

ISBN:

9780684853192
0684853191

OCLC:

(OCoLC)39890354

LCCN:

98037653

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls) — 338.4/7004678/0973

ULAX314 -- Loras College Library (Dubuque)

OVUX522 -- University of Iowa Libraries (Iowa City)

N5UX522 -- University of Iowa Law Library (Iowa City)

UTAX115 -- Buena Vista University Library (Storm Lake)