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Author:

Lager, Fred.

Title:

Ben & Jerry's, the inside scoop : how two real guys built a business with social conscience and a sense of humor / Fred "Chico" Lager.

Edition:

1st pbk ed.

Publisher:

Crown Trade Paperbacks,

Copyright Date:

1995

Description:

xiv, 242 p., [16] p. of plates : ill., maps ; 21 cm.

Subject:

Cohen, Ben--(Ben R.)
Greenfield, Jerry.
Ben & Jerry's (Firm)--History.
Businessmen--Vermont--Biography.
Ice cream industry--Vermont.
Social responsibility of business--Vermont.

Notes:

Includes index.

Contents:

The quik flick -- Jer & Benny's? -- What you are about to see will astound and amaze you -- We're the guys who make it -- Ward, I'm worried about the burger -- Can you take it in twenties? -- Send in the clones -- A scoop of the action -- What's the doughboy afraid of? -- Five to one -- The fake head -- Ben is Ben -- The freezer door -- Ice cream for peace -- We are the weird -- The jive 5 -- Pay no attention to the man behind the curtain -- Turning values into value.

ISBN:

9780517883709
0517883708

OCLC:

(OCoLC)32845824

Locations:

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

CAPH522 -- Iowa City Public Library (Iowa City)