Includes bibliographical references (p. 137-140) and index.
Contents:
Prologue: Inauguration Day, March 4, 1933 -- Ain't we got fun? : amusements and diversions in hard times -- Mrs. America goes to the movies -- Fashion's passions -- Bylines and headlines : women who write news, women who make news -- The many faces of Rosie -- Epilogue: Mrs. America goes home.
Summary:
The jubilance of the Roaring Twenties was silenced by the stock market crash of 1929. Now the Great Depression challenged women in their homes, as Mrs. America had to learn how to "make do" with less. And as men left for battle fronts, World War II propelled women to take their place in factories, becoming Rosie the Riveter. As girls and women of the 1930s and 1940s searched for their own identities, the media of the times tried to influence their paths. Magazine advertisements and mail-order catalogs showed women how to be both fashionable and frugal. Screwball comedies on the movie screen and the romantic soap operas on the radio portrayed women who took life lightly. But many women ignored these stereotypes and forged paths that women had never pursued before, in careers as pilots, foreign correspondents, musicians, and social activists.--From publisher description.
Series:
Images and issues of women in the twentieth century ; v. 3
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.