The Locator -- [(subject = "Ice cream industry--United States")]

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Title:
The ice cream wars [videorecording] / producer, Brian Edwards ; a Lauderdale production for BBC.
Format:
[videorecording] /
Publisher:
Films for the Humanities,
Copyright Date:
c1998
Description:
1 videocassette (30 min.) : sd., col. with b&w sequences ; 1/2 in.
Subject:
Ice cream industry--Europe.
Ice cream industry--United States.
Other Authors:
British Broadcasting Corporation.
Films for the Humanities (Firm)
Other Titles:
Business (Television program)
Notes:
Originally broadcast in 1994 as a segment of: The Business.
Summary:
Examines how luxury ice cream companies are vying for European market shares. Discusses a variety of strategies used by Häagen-Dazs to present ice cream as a sensual gourmet specialty. Executives from competitors discuss marketing strategies that appeal to more traditional values.
OCLC:
(OCoLC)38826071
Locations:
SOAX911 -- Simpson College - Dunn Library (Indianola)

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