Includes bibliographical references (p. 137-139) and index.
Contents:
Prologue: Armistice Day, November 11, 1918 -- Modern girls and the media -- Happy housewives and delicate women -- Morals and manners -- Beauty in the eye of the beholder -- The backlash against modern times -- Epilogue: Change and continuity and what comes next.
Summary:
After the end of World War I in 1918, the Flapper shocked society by flagrantly defying the traditional passive and gentile image of femininity. She danced the Charleston, with bared knees, bobbed hair--and without a corset! The New American Woman also danced--though to a more sedate tune. She represented Mrs. Consumer, more aware of her decision-making ability and her purchasing power than her mother had ever been. And she was, for the first time ever, a fully enfranchised citizen who cast her vote in the polling booth. The media of the times influenced women's paths: magazine advertisements showed them how to dress and how to look younger to please their husbands; books advised them on proper etiquette and how to be truly beautiful; and movies offered entree to exotic new worlds. Many, however, looked beyond the stereotypes, using their new-found power and abilities to fight for a variety of causes.--From publisher description.
Series:
Images and issues of women in the twentieth century ; v. 2
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.