Reporter, Max Flint; commentators include John Parker, Ian Grenfell, Mike McNally, Adam Singer, Ben Perreau, John Kennedy, Shawn Fanning, Alison Wenham, Gina Harkell, Louis Harkell, Rob Wells, Mick Hucknall, Mark Mulligan. Originally produced as a segment of the BBC television series The Money Programme in 2006.
Summary:
An industry once dominated by four giant companies--Sony BMG, Warner Music, Universal, and EMI--has undergone a radical transformation. Napster touched off the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Artists, music journalists, label and trade association representatives outline the potential benefits that big corporations may one day reap from consumer downloading.
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