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Author:

Keyes, Jessica, 1950-

Title:

Infotrends : the competitive use of information / Jessica Keyes.

Publisher:

McGraw-Hill,

Copyright Date:

c1993

Description:

xiv, 221 p. : ill. ; 24 cm.

Subject:

Corporations--United States--Case studies.--Technological innovations--Case studies.
Information resources management--Case studies.
Information technology--United States--Case studies.
Management--United States--Case studies.--Technological innovations--Case studies.
Information technology--Information technology

Notes:

Includes bibliographical references (p. 214-215) and index.

Contents:

Techno-strategizing the corporation -- Infotrend #1 : using technology to prosper in a down market -- Infotrend #2 : downsizing (or running lean, mean, and fast) -- Infotrend #3 : from flying solo to partnering -- Infotrend #4 : integration--the buzzword of the 1990s -- Infotrend #5 : outsourcing (the inside story) -- Infotrend #6 : info-marketing using information technology to gather intelligence -- Infotrend #7 : turning data into knowledge -- Infotrend #8 : the distinctive edge -- Infotrend #9 : ushering in the age of techno-business or IT as a profit-center -- Conclusion: The technological advantage -- Appendix A: Planning tools -- Appendix B: The big ten in systems integration -- Appendix C: Info-marketing resources/contacts -- Appendix D: AI intelligence resources.

ISBN:

9780070344648 (alk. paper) :
0070344647 (alk. paper) :

OCLC:

(OCoLC)26589840

LCCN:

92029939

Locations:

KSPG296 -- Burlington Public Library (Burlington)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PRAX771 -- Cowles Library (Des Moines)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OVUX522 -- University of Iowa Libraries (Iowa City)

UTAX115 -- Buena Vista University Library (Storm Lake)

PQAX094 -- Wartburg College - Vogel Library (Waverly)