7 records matched your query       

Author:

Marchand, Roland.

Title:

Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand.

Publisher:

University of California Press,

Copyright Date:

c1998

Description:

xi, 461 p. : ill. (some col.) ; 27 cm.

Subject:

Corporate image--United States--History.
Public relations--History.--United States--History.
Big business--United States--History.
Advertising--United States--History.

Notes:

Includes bibliographical references (p. 369-440) and index.

ISBN:

9780520087194 (alk. paper)
0520087194 (alk. paper)

OCLC:

(OCoLC)37993821

LCCN:

97050098

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls) — 659.2/85

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

PLAX964 -- Luther College - Preus Library (Decorah)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OVUX522 -- University of Iowa Libraries (Iowa City)

OZAX845 -- Northwestern College - DeWitt Library (Orange City)

UTAX115 -- Buena Vista University Library (Storm Lake)