Natural prophets : from health foods to whole foods : how the pioneers of the industry changed the way we eat and reshaped American business / Joe Dobrow.
Includes bibliographical references (pages 274-290) and index.
Contents:
The milkman or the cow -- A few gnarly pieces of fruit -- The rise of the high-minded idealists -- The Boulder mafia -- Spontaneous combustion -- Land of opportunism -- Cult of competition -- Dueling business models -- From co-op to co-optation to clout.
Summary:
Dobrow, a 20-year veteran of the natural foods industry, characterizes the radical vision of "natural prophets" as one part anti-industrial activism, one part bold opportunism, and one part new-era marketing genius. The triple bottom line - people, planet, profit - emerged as a major new lodestone for successful, values-based business practices. Natural Prophets is a fascinating narrative account of these upstart Davids - their failures and their unprecedented successes - that distills lessons about management, marketing, and entrepreneurial growth, and offers a lively, urgent profile of an industry that continues to change the way we eat, the way we live, and the way we think about ourselves.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.