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Author:

Brown, Bruce C. (Bruce Cameron), 1965-

Title:

How to open & operate a financially successful web site design business : with companion CD-Rom / by Bruce C. Brown and Charlotte Evans.

Publisher:

Atlantic Pub. Group,

Copyright Date:

2009

Description:

384 p. : ill. ; 23 cm. + 1 CD-ROM (4 3/4 in.)

Subject:

Web site development industry.
New business enterprises.
Web sites--Marketing.--Marketing.
Design services--Marketing.

Other Authors:

Evans, Charlotte, 1981-

Notes:

Includes bibliographical references and index.

Contents:

Web design -- Business basics : a plan to get you started -- The brain's right side : creativity in web design -- Web design for business : the virtual storefront -- Planning your business web site & location -- Pricing and the prepackaged deal -- The art of the sale from opener to close -- Facing your competition and stacking the odds -- Media kits and campaigns that work -- Bookkeeping and budgeting to keep you in the black -- Hiring, firing, and managing your staff -- Add-on services : SEO -- Add-on services : blogs -- Pay-per-click marketing services -- Business at light-speed : plans for the future -- Additional recommended resources.

ISBN:

1601381433
9781601381439

OCLC:

(OCoLC)156831636

LCCN:

2009012666

Locations:

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

YEPF572 -- Marion Public Library (Marion)