Preface: Purging hate -- Introduction: Epiphany in the desert: the seven rules of life in social media -- The algorithm of life: how we process information and evolve as a society -- From steeples to snapchat: the Darwinian march of media -- The age of holarchy: the interconnected, decentralized cell structure of social media -- Cracking the memetic code: how ideas spread like viruses -- Balanced diet: the organism must be fed healthy content -- The immune system: how social media responds to unwelcome threats -- Confronting our pathogens: bolstering the cultural immune system -- Thomas and Teddy: the open constitution of the social organism -- Digital culture: toward a global brain.
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