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Author:

Brier, Evan

Title:

A novel marketplace : mass culture, the book trade, and postwar American fiction / Evan Brier.

Publisher:

University of Pennsylvania Press,

Copyright Date:

c2010

Description:

199 p. ; 24 cm.

Subject:

American fiction--20th century--History and criticism.
Fiction--History--United States--History--20th century.
Literature publishing--History--United States--History--20th century.
Authors and publishers--United States--History--20th century.

Notes:

Includes bibliographical references and index.

Contents:

Introduction : selling the novel in the age of mass culture -- Constructing the postwar art novel : the making and marketing of The sheltering sky -- The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture -- Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit -- From novel to blockbuster : Peyton Place and the narrative of cultural decline -- 1959 and beyond : mergers, acquisitions, and Norman Mailer -- Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail.

ISBN:

0812242076 (alk. paper)
9780812242072 (alk. paper)

OCLC:

(OCoLC)320799632

LCCN:

2009023569

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

OVUX522 -- University of Iowa Libraries (Iowa City)