Includes bibliographical references (p. 251-256) and index.
Contents:
International communication -- Development research traditions and global communication -- American multi-media giants -- Global communication systems : non-U.S. stakeholders -- Global issues, music and MTV -- CNN : international role, impact and global competitors -- The roles of global news services -- The role of global advertising -- The message : role of international organizations -- The medium : global technologies & organizations - Internet : extending global media.
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