6 records matched your query       

Author:

Vaynerchuk, Gary.

Title:

Jab, jab, jab, right hook : how to tell your story in a noisy, social world / Gary Vaynerchuk.

Edition:

First edition.

Publisher:

HarperBusiness,

Copyright Date:

2013

Description:

xx, 195pages : color illustrations ; 24 cm

Subject:

Internet marketing.
Marketing--Social aspects.
Social media.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Entrepreneurship.
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.

Contents:

The setup -- The characteristics of great content and compelling stories -- Storytell on Facebook -- Listen well on Twitter -- Glam it up on Pinterest -- Create art on Instagram -- Get animated on Tumblr -- Opportunities in emerging networks -- Effort -- All companies are media companies.

Summary:

"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"-- Provided by publisher.

ISBN:

006227306X (hardback)
9780062273062 (hardback)

OCLC:

(OCoLC)827260069

LCCN:

2013028769

Locations:

BOPG851 -- Ames Public Library (Ames)

FYPI314 -- Dubuque County Library - Asbury Branch (Asbury)

KSPG296 -- Burlington Public Library (Burlington)

TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)

CBPF522 -- Coralville Public Library (Coralville)

XXPH787 -- Council Bluffs Public Library (Council Bluffs)

PLAX964 -- Luther College - Preus Library (Decorah)

BAPH771 -- Des Moines Public Library (Des Moines)

FXPH314 -- Carnegie-Stout Public Library (Dubuque)

EBPE325 -- Estherville Public Library (Estherville)

ALPE516 -- Fairfield Public Library (Fairfield)

GOPG641 -- Marshalltown Public Library (Marshalltown)

D8PD522 -- North Liberty Community Library (North Liberty)

HRPE845 -- Sioux Center Public Library (Sioux Center)

SFPH074 -- Waterloo Public Library (Waterloo)

SMPE094 -- Waverly Public Library (Waverly)

GEPG771 -- West Des Moines Public Library (West Des Moines)