Exploration of consumption and communication communities in sports marketing -- Fanatical consumption : an investigation of the behavior of sports fans through textual data -- "We are number one!" : the phenomenon of basking-in-reflected-glory and its implications for sports marketing -- Risky sports : making the leap -- The strategic use of celebrity athlete endorsers in print media : a historical perspective -- The effects of multiple product endorsements by celebrities on consumer attitudes and intentions : an extension -- Magic Johnson and Mark McGwire : the power of identification with sports celebrities -- Seven psychological mechanisms through which sponsorship can influence consumers -- It's gotta be the shoes : exploring the effects of relationships of Nike and Reebok sponsorship on two college athletic programs -- American consumer attitudes toward corporate sponsorship of sporting events -- Do sport sponsorship announcements influence firm stock prices? -- A review of team identification and its influence on consumers' responses toward corporate sponsors -- Teams as brands : a review of the sports licensing concept -- SportNEST : a nested approach to segmenting the sport consumer market -- Understanding ambush marketing : implications of information processing -- Aggressive marketing : interrogating the use of violence in sport-related advertising -- Smoke and ashes : tobacco sponsorships of sports and regulatory issues in Canada -- Social marketing of sport -- Teenagers' perceptions of the influence of advertising and price versus interpersonal, social factors on their purchases of brand name athletic shoes and clothing.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.