The Locator -- [(subject = "Television programs--Marketing")]

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Author:
Grainge, Paul, 1972- author.
Title:
Promotional screen industries / Paul Grainge and Catherine Johnson.
Publisher:
Routledge,
Copyright Date:
2015
Description:
x, 226 pages : illustrations ; 24 cm
Subject:
Motion pictures--Marketing.
Television programs--Marketing.
Motion pictures--Marketing.
Television programs--Marketing.
Other Authors:
Johnson, Catherine, 1973- author.
Notes:
Includes bibliographical references and index.
Contents:
Pt. 1. The blurring boundaries of promotion and content -- On promotional screen content -- On the promotional screen industries -- Pt. 2. Media promotion -- Mobile communication: screen advertising and shareable media -- Television: transmedia and second screens -- Movies: trailers and the infrastructure of blockbuster marketing -- Events and spaces: digital animation and experiential design -- Conclusion: Only promotion.
ISBN:
0415831660 (pbk)
9780415831666 (pbk)
0415831628 (hbk)
9780415831628 (hbk)
OCLC:
(OCoLC)892620440
LCCN:
2014037789
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)

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