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Author:
Advertising Research Foundation Key Issues Workshop (1996 : New York)
Title:
Transcript proceedings : new frontiers in marketing research : assessing the new technologies : ARF Electronic Marketing Research Technology Workshop, The New York Marriott Marquis, May 21-22, 1996.
Publisher:
Advertising Research Foundation,
Copyright Date:
c1996
Description:
183 p. : ill. ; 28 cm.
Subject:
Internet marketing--United States--Congresses.
Telemarketing--United States--Congresses.
Marketing--United States--Congresses.
Other Authors:
Braverman, David M.
Notes:
"An ARF key issues workshop"--Cover. Workshop Chair: David M. Braverman.
OCLC:
(OCoLC)36347841
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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