4 records matched your query       

Author:

Jacobson, Lisa, 1962-

Title:

Raising consumers : children and the American mass market in the early twentieth century / Lisa Jacobson.

Publisher:

Columbia University Press,

Copyright Date:

2004

Description:

xii, 299 p. : ill. ; 24 cm.

Subject:

Child consumers--United States--History--20th century.
Market segmentation--United States--History--20th century.
Target marketing--United States--History--20th century.
Advertising and children--United States--History--20th century.

Notes:

Includes bibliographical references (p. [227]-281) and index.

ISBN:

9780231113885 (cloth : alk. paper)
0231113889 (cloth : alk. paper)

OCLC:

(OCoLC)54536944

LCCN:

2004045638

Locations:

O4AX446 -- Chadwick Library

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

URAX314 -- Clarke University - Nicholas J. Schrup Library (Dubuque)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OVUX522 -- University of Iowa Libraries (Iowa City)

UTAX115 -- Buena Vista University Library (Storm Lake)