Includes bibliographic references (page 203) and index.
Contents:
An introduction to social media -- Why social media is gaining traction with lawyers -- Busting the legal profession's ten myths of social media -- The categories of social media platforms -- Choosing social media tools -- Goal : networking and building relationships -- Goal : locate information to support your areas of practice -- Goal : gain competitive intelligence and customer feedback -- Goal : showcase your expertise -- Goal : branding yourself or your law practice -- Goal : increasing SEO and improving the quality of leads -- Getting setting up -- Best practices -- Social media concerns unique to large firms and trial lawyers -- The ethics of social media -- The legal issues related to social media.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.