The storytelling chromosome: Game theory ; People are not rational beings ; An addiction to immediacy ; Continuous partial attention ; Keeping it real ; 1/f fluctuation ; Carrots and the House of Orange ; Hardwired to find order ; Weapons of mass reaction ; The open end ; A pandemic of mimicry ; The Googleization of everything ; A sense of shared purpose ; Our hero zero ; Finding the Why ; "People read what interests them, and sometimes it's an ad" ; A complex choreography of interactions ; The storytelling chromosome ; The magic of metrics ; Rebranding the potato ; Everyone is a storyteller -- Hijacking the pop culture conversation: The Dark Knight : Why so serious? ; Decode Jay-Z ; TED Talks ; Banksy ; New York Times Infographics ; The Hire ; The worst hotel in the world ; In Rainbows ; Tomb Raider ; 1,000 hours of staring -- A compendium of storytelling learned: Too many storytelling gurus ; Embrace the culture of omission ; Dare failure, or avoid the sure thing ; You're in the business of remembering ; The cold open is your new BFF ; Remember that Shakespeare was a chemist ; Arm against the second law of thermodynamics ; Master the scripted unscripted ; Fuel your intuition ; It's not always what you say but how you say it ; Break the sequence ; Platforms tell and movements sell ; A perfect story doesn't need to be all perfect ; Disruption works some of the time ; Find the truth and tell it, or create a myth and sell it ; Leave your envy at the door.
Summary:
In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.