The Locator -- [(subject = "Volkskultur")]

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Author:
McLuhan, Marshall, 1911-1980, author.
Title:
The mechanical bride : folklore of industrial man / Marshall McLuhan.
Publisher:
Beacon Press,
Copyright Date:
1967
Description:
157 pages : illustrations ; 25 cm.
Subject:
Social psychology.
Advertising.
Consumers--United States.
Psychologie sociale.
Publicité
Consommateurs--États-Unis.
Advertising.
Consumers.
Social psychology.
United States.
Reclame.
Publieke opinie.
Industriegesellschaft
Massenmedien
Volkskultur
Werbung
USA
Contents:
Front page -- Nose for news -- The ballet Luce -- The revolution is intact -- Deep consolation -- Charlie McCarthy -- The sage of Waldorf Towers -- Freedom to listen -- Book of the hour -- Roast duck with Jefferson -- Crime does not pay -- Know-how -- Executive ability -- Heading for failure -- Plain talk -- The great books -- Galluptians -- Market research -- Emily Post -- Co-education -- The poor rich -- Men of distinction -- How not to offend -- Li'l Abner -- Orphan Annie -- Bringing up father -- Blondie -- The bold look -- From top to toe -- Looking up to my son -- Eye appeal -- Woman in a mirror -- Husband's choice -- Magic that changes mood -- The drowned man -- The voice of the lab -- Love-goddess assembly line -- The mechanical bride -- Superman -- Tarzan -- The corpse as still life -- From Da Vinci to Holmes -- First breakfast at home -- Understanding America -- Freedom-American style -- Cokes and cheesecake -- Love novice -- The law of the jungle -- Education -- I'm tough -- What it takes to stay in -- Murder the umpire -- I am the Bill of Rights -- The tough as Narcissus -- Bogart hero -- Pollyanna digest -- Money in comics -- Corset success curve -- Horse opera and soap opera.
Series:
Beacon series in contemporary communications
A Beacon paperback ; BP 265
ISBN:
9780807061893
0807061891
OCLC:
(OCoLC)256067
Locations:
ULAX314 -- Loras College Library (Dubuque)

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