14 records matched your query       

Author:

Hagerman, Marc L.

Title:

Automobile marketing strategies, pricing, and product planning [microform] / Marc L. Hagerman ; prepared for U.S. Department of Transportation, National Highway Traffic Safety Administration, Office of Research and Development.

Format:

[microform] /

Publisher:

The Office ;

Copyright Date:

1978

Description:

vii, 37 p. ; 27 cm.

Reproduction Info:

Microfiche.

Subject:

Automobiles--United States--Marketing.
Automobiles--Prices--United States.

Other Authors:

United States. Research and Development. Research and Development.
De Lorean Motor Company.

Notes:

"Final report." "John Z. De Lorean Corporation." "April 1978." Includes bibliographical references. "Report no. DOT-TSC-NHTSA-77-6." "HS-803 181."

OCLC:

(OCoLC)711621350

Locations:

OVUX522 -- University of Iowa Libraries (Iowa City)