Translated from the Japanese. On board pages. "Shapes, colors, and sounds that will soothe your crying baby from the University of Tokyo 'Baby Lab'" -- Cover.
Summary:
"Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look at them. Parents in Japan swear by moimoi and have purchased over 500,000 books." -- Page [4] of cover.
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