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Title:

Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.

Publisher:

Lawrence Erlbaum AssociatesPublishers,

Copyright Date:

2006

Description:

xxxv, 405 p. : ill. 24 cm.

Subject:

Consumers' preferences--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.
Imagery (Psychology)
Brand choice.
Attachment behavior.
Communication in marketing.
Image (Psychology)
Consumentengedrag.
Merkartikelen.
Marketing.
Consommateurs--Préférences--Études transculturelles.
Consommateurs--Comportement--Études transculturelles.
Imagerie (Psychologie)
Marques de commerce--Choix.
Attachement.
Communication en marketing.

Other Authors:

Kahle, Lynn R.
Kim, Chʻung-hyŏn, 1950-

Notes:

Includes bibliographical references and index.

Contents:

A strategy-based framework for extending brand image research / David M. Boush and Scott M. Jones -- Measuring the prototypicality of product categories and exemplars : implications of schema correspondence theory / Laura A. Brannon and Timothy C. Brock -- Emergence and change of consumer product image in social constructionism perspective / Junko Kimura -- Understanding the role of mental imagery in persuasion : a cognitive resources model analysis / Philip J. Mazzocco and Timothy C. Brock -- From image to experience / Bernd Schmitt -- Building a national image with words : the role of word of mouth in establishing Korea's international image / WoonBong Na ... [et al.] -- Measuring the national image : the case of South Korea / Dong-Sung Cho, and Yong-Gu Suh -- The social construction of destination image : a New Zealand film example / Gretchen Larsen and Veronica George -- Chinese consumers' evaluation of hybrid country of origin products : effects of decomposed elements of country of origin, brand name, and consumers' ethnocentrism / Kwon Jung and Ah-Keng Kau -- Managing celebrities as brands : impact of endorsements on celebrity image / Ajit Arun Parulekar and Preety Raheja -- A cultural third-person effect : actual and expected effects of source expertise among individualists and collectivists / Sukki Yoon and Patrick T. Vargas -- Sports celebrities' image : a critical evaluation of the utility of Q scores / Kevin E. Kahle and Lynn R. Kahle -- A range of female beauties : a cross-cultural analysis of cosmetics TV commercials / Kyoo-Hoon Han and Federico de Gregorio -- Well-matched employees make customers happy : effects of brand-employee congruence / Youjae Yi and Suna La -- Managing the multidimensionality of corporate image : from the stakeholders' multilayered experience perspective / Chung-Hyun Kim and Taewon Suh -- Conceptualizing sponsorship : an item and relational information account / Clinton S. Weeks, T. Bettina Cornwell, and Michael S. Humphreys -- Values, brands, and image / Woo-Sung Kim ... [et al.] -- Image attributes of automobiles and their influence on purchase price decision / Keiko I. Powers -- Assessing the influence of cultural values on consumer susceptibility to social pressure for conformity : self-image enhancing motivations vs. information searching motivation / Heonsoo Jung -- The impact of media and culture on the consumption values of women in China and Taiwan / Tsai-Ju Liao and Lien-Ti Bei -- Cross-cultural comparisons of brand personality in print media : the case of mainland China and Taiwan / Yung-Cheng Shen, Lien-Ti Bei, and Chih-Yun Wu.

Series:

Advertising and consumer psychology

ISBN:

9780805852165 (alk. paper)
0805852166 (alk. paper)

OCLC:

(OCoLC)58843247

LCCN:

2005047282

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PQAX094 -- Wartburg College - Vogel Library (Waverly)