Mass Market (I): How Mass-Market Books Changed Publishing -- Mass Market (II): How the Mass Market Won the World, Lost Its Soul -- Then Lost the World -- Trade (I): How Women Resisted Sexism and Reinvented the Novel -- Trade (II): How Literary Writers Embraced Genre -- Nonprofit: How Rebels Found Funding and Rejected New York -- Independent: How W.W. Norton Stayed Free and Housed the Misfits.
Summary:
"In the late 1950s, Random House editor Jason Epstein would talk jazz with authors like Ralph Ellison while pouring drinks in his office. By the late 1960s, he was poring over profit-and-loss statements. What happened? Beginning in 1965 after RCA bought Random House and then with subsequent purchases of publishing companies by multinational conglomerates, the business of publishing started to change. With more of an emphasis on rationalization, many publishers began to focus on genre and brand name authors. However, amidst a changing marketplace, other publishers found new avenues and possibilities to publish literary and experimental fiction. In Big Fiction, Dan Sinykin examines how changes in the publishing industry affected fiction and literary form. Beginning with RCA's purchase of Random House in 1965 to the invention of the Amazon Kindle in 2007, Sinkyin reveals how power situated in multinational media conglomerates and disseminated through the book publishing industry has influenced what kind of fiction and authors get published. In considering how publishers pursued profits and prestige, Sinykin examines four different sectors of the industry: mass market books and the rise of superstar authors such as Danielle Steel; the changing focus of Random House as a trade publisher; the rise of nonprofits such as Graywolf; and the employee-owned Norton. He also considers how women and writers of color navigated shifts in the publishing industry and allegorized their experiences in their fiction"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.