5 records matched your query       

Author:

Einstein, Mara.

Title:

Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help / Mara Einstein.

Publisher:

University of California Press,

Copyright Date:

c2012

Description:

xvii, 222 p. ; 24 cm.

Subject:

Social responsibility of business--United States.
Consumer behavior--Moral and ethical aspects--United States.

Notes:

Includes bibliographical references and index.

Contents:

Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers.

ISBN:

0520266528 (cloth : alk. paper)
9780520266520 (cloth : alk. paper)

OCLC:

(OCoLC)744560400

LCCN:

2011030385

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

SOAX911 -- Simpson College - Dunn Library (Indianola)

GDPF771 -- Urbandale Public Library (Urbandale)