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Author:
Keiser, Sandra J., author.
Title:
Beyond design : the synergy of apparel product development / Sandra Keiser, Deborah Vandermar, Myrna B. Garner.
Edition:
Fourth edition.
Publisher:
Fairchild Booksan imprint of Bloomsbury Publishing Inc,
Copyright Date:
2017
Description:
xvii, 490 pages ; 29 cm
Subject:
Clothing trade.
Fashion design.
Clothing and dress--Marketing.
DESIGN--Fashion.
BUSINESS & ECONOMICS--Fashion & Textile Industry.--Fashion & Textile Industry.
Clothing and dress--Marketing.
Clothing trade.
Fashion design.
Other Authors:
Vandermar, Deborah A., author.
Garner, Myrna B., author.
Notes:
Revised edition of Beyond design, 2012. Includes bibliographical references and index.
Contents:
Machine generated contents note: -- Preface -- Acknowledgments -- Part One: Business Planning -- 1. The Role of Product Development in the Apparel Supply Chain -- 2. Planning for Success -- 3. Consumer Markets -- Part Two: Creative Planning -- 4. Trend Forecasting -- 5. Color Management -- 6. Fabrication -- 7. Garment Styling -- 8. Line Development -- Part Three: Technical Planning -- 9. Translating Concept to Product -- 10. Sizing and Fit Specifications -- 11. A Product Development Perspective on Quality -- Part Four: Production Planning -- 12. The Role of Sourcing -- 13. Pricing and Costing -- Glossary -- Credits -- Index.
Summary:
"This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development--planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student. New to this Edition · Includes international examples and case studies that address the effects of globalization · Advances the discussion of the pros and cons of fast fashion vs. slow fashion · Revised, easier-to-read charts and graphs and 30% new color photographs · Thoroughly revised Chapters 12 (Sourcing) and 13 (Costing and Pricing) updated with most recent info on trade laws, changes in sourcing criteria and wages in international sourcing countries Beyond Design STUDIO · Study smarter with self-quizzes featuring scored results and personalized study tips · Review concepts with flashcards of essential vocabulary · Examine real-world scenarios with case studies and critical thinking questions · Watch videos that bring chapter concepts to life PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315480. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com."-- Provided by publisher.
"This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development--planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been edited around a new metastructure to maximize student learning. It continues to build on the themes of sustainability, business ethics, and the impact of fast fashion and social media while seeking to address opportunities for both large and small companies, and entrepreneurs. The text advances its discussion of how new technologies continue to shorten the product development calendar. Chapters have been updated to include current examples, updated charts and graphs, and more case studies. There are updated references to contemporary developments with examples relevant to today's student"-- Provided by publisher.
ISBN:
1501315412
9781501315411
OCLC:
(OCoLC)980346726
LCCN:
2017011010
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.