Includes bibliographical references (p. [283]-307) and index.
Contents:
Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico -- Spreading the American dream : information, technology, and World War II -- Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico -- Advertising national identity and globalization in the reconstruction of modern Mexico -- J. Walter Thompson and the negotiation of Mexican and American values -- In search of markets, diplomacy, and consumers : Sears and the reconstruction of U.S.-Mexican relations -- Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico.
Series:
Luther Hartwell Hodges series on business, society, and the state
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