The Locator -- [(subject = "Television programs--United States--Marketing")]

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Title:
A big picture of the small screen [videorecording]
Format:
[videorecording]
Publisher:
NATPE,
Copyright Date:
1999
Description:
1 videocassette (25 min. 26 sec.) : sd., col. ; 1/2 in.
Subject:
Television broadcasting--United States.
Television programs--United States--Marketing.
Other Authors:
Zahn, Paula, 1956-
Fisher, Andy.
Mandell, Jon.
Meyer, Barry.
Saunders, Kathy.
Sweeney, Anne.
National Association of Television Program Executives (U.S.)
NATPE Educational Foundation.
Notes:
Panel members: Andy Fisher, Jonathan D. Mandel, Barry Meyer, Kathy Saunders, Anne Sweeney, Paula Zahn.
Summary:
Moderator Paula Zahn leads a spirited discussion of today's challenges and tomorrow's opportunities in television. Specific areas of discussion include audience erosion and fragmentation, the changing structure of the network/affiliate relationship, and the impact of digital television.
Series:
Living curriculum
OCLC:
(OCoLC)53224981
Locations:
O4AX446 -- Chadwick Library

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