Includes bibliographical references (pages 463-475) and index.
Summary:
"The Financial Times Guide to Business Start Up is your essential guide to starting and running your new business. Taking you quickly and simply through the essential information on finance, tax and law, it will also guide you safely through the minefields of recruitment, finding premises, marketing, sales, pricing and everything else an entrepreneur must tackle in order to succeed. Fully updated, it provides you with ideas, solutions and key references on a wide range of crucial topics, showing you how to: develop your business idea; write a winning business plan; raise finance for start up and growth; find the right premises for your business; create an egaging online presence; sell and market your business successfully; advertise online and use social media effectively; increase profitability and achieve growth; save money through sustainable practices; and deal with the latest legal changes."--Book jacket.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.