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Author:
Doyle, David P.
Title:
Adding value to marketing :
the role of marketing in today's profit-driven organization / David P. Doyle.
Publisher:
Kogan Page,
Copyright Date:
c1998
Description:
vii, 200 p. ; 23 cm.
Subject:
Marketing--Cout.
Marketing--Recherche.
Valeur.
Notes:
Includes bibliographical references (p.194-200) and index.
ISBN:
9780749421755
0749421754
OCLC:
(OCoLC)40778817
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
UVAX975 --
Western Iowa Tech Library
(Sioux City)
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