The Locator -- [(subject = "Marketing--Coût")]

The Locator -- [(subject = "Marketing--Coût")]

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Author:: Doyle, David P.
Title:: Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.
Publisher:: Kogan Page,
Copyright Date:: c1998
Description:: vii, 200 p. ; 23 cm.
Subject:: Marketing--Cout.
Marketing--Recherche.
Valeur.
Notes:: Includes bibliographical references (p.194-200) and index.
ISBN:: 9780749421755
0749421754
OCLC:: (OCoLC)40778817
Locations:: UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls); UVAX975 -- Western Iowa Tech Library (Sioux City)

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