20 records matched your query       

Author:

Einstein, Mara.

Title:

Brands of faith : marketing religion in a commercial age / Mara Einstein.

Publisher:

Routledge,

Copyright Date:

2008

Description:

xiv, 241 p. : ill. ; 24 cm.

Subject:

Church marketing.
Religious institutions--Marketing.
Godsdienstige bewegingen.
Marketing.

Notes:

Includes bibliographical references (p. [211]-235) and index.

Contents:

The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?

Series:

Religion, media and culture series

ISBN:

0203938879 (e-book)
9780203938874 (e-book)
0415409772 (pbk. : alk. paper)
9780415409773 (pbk. : alk. paper)

LCCN:

2007012061

Locations:

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

PLAX964 -- Luther College - Preus Library (Decorah)

OSAX771 -- Grand View University Library (Des Moines)

PHAX277 -- Graceland University - Frederick Madison Smith Library (Lamoni)

GLAX641 -- Marshalltown Community College Library (Marshalltown)

OMAX631 -- Geisler Learning Resource Cntr (Pella)

UTAX115 -- Buena Vista University Library (Storm Lake)

PQAX094 -- Wartburg College - Vogel Library (Waverly)