From California to Calgary -- The 70s -- Fine as wine -- Lessons learned -- The shift -- The next level -- The rise of snowboarding -- The genesis of lululemon -- The world in 1998 -- lululemon takes shape -- A retail operation -- Moving on -- Goals, culture, and people development -- Toronto -- Other expansions -- The business of family -- Looking south -- The valuation -- Change management -- The IPO -- After Bob -- The founder and the CEO, revisited -- Friction with the board -- Uncertainty -- Quality issues -- Damage control -- The interview -- Post-truth -- The next CEO -- Pouring my heart into it -- 2015.
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