About the contributors. Foreword / Cara Okopny -- Part I: HISTORICIZE THIS! -- The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / Kim Golombisky -- From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / Patricia G. Davis -- Black Women's Hair Politics in Advertising / Natalie A. Mitchell and Angelica Morris -- Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / Roseann M. Mandziuk -- Part II: ADVERTISING BODY POLITICS -- Lesbian Consumers and the Myth of an LGBT Consumer Market / Gillian W. Oakenfull -- Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / Ella Houston -- Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / Kim Golombisky Corporeal Commodification: Chinese Women's Bodies as Advertisements / Carol M. Liebler, Li Chen, and Anqi Peng -- Part III: MEDIA REPS -- Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / Janie Marie Collins -- The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / Grace Diabah -- Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / Jennifer Ford Stamps and Kim Golombisky -- Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / Angela T. Ragusa -- Part IV: REPRODUCTION AND POSTFEMINIST EMPOWERMENT -- We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / Whitney Peoples -- "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brandky Dunja Antunovic and Michelle Rodino-Colocino -- The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising / Cara Okopny -- Index -- About the contributors.
Summary:
"This book applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies."-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.