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04460aam a2200529 i 4500 001 1A6D81E4803411ED944134D030ECA4DB 003 SILO 005 20221220010056 008 201120s2021 nyua b 001 0 eng 010 $a 2020052542 020 $a 0367770431 020 $a 9780367770433 020 $a 0367435128 020 $a 9780367435127 035 $a (OCoLC)1223070615 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d UKMGB $d NDD $d BDX $d OBE $d SILO 042 $a pcc 043 $a n-mx--- $a n-mx--- 050 00 $a HC385 $b .C774 2021 082 00 $a 338.8/87817677094609034 $2 23 100 1 $a Cruz-Fernandez, Paula de la, $e author. 245 10 $a Gendered capitalism : $b sewing machines and multinational business in Spain and Mexico, 1850-1940 / $c Paula A. de la Cruz-Fernandez. 264 1 $a New York, NY : $b Routledge, $c 2021. 300 $a xiii, 189 pages : $b illustrations (black and white) ; $c 23 cm. 490 1 $a Routledge international studies in business history 504 $a Includes bibliographical references and index. 505 0 $a Multinationals threads : a history of global singer -- Singer in Spain and Mexico : a history of collective entrepreneurship -- The consumer as marketing expert : sewing, embroidery, and Singer global marketing -- Female economists in the era of global capitalism : credit and entrepreneurship in sewing and embroidery. 520 $a "Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940 is a history of the gendered corporation that examines how ideas and ideals about domesticity and the cultures of sewing and embroidery, being gender-specific, shaped the US-headquartered Singer Sewing Machine Company's operations around the world. In contrast to production-driven and culture-neutral analyses of the multinational enterprise, this book focuses on both the supply and the demand side to argue that consumers and the cultural worlds of those-mainly women-using the sewing machine for personal purposes or for the market shaped corporate organization. This book is a global history of Singer, but it also focuses on the cases of Spain and Mexico to highlight nations where the sewing machine multinational never established manufacturing operations. Casa Singer was a mostly profitable and a long-term selling and marketing operation in both countries. Gendered Capitalism demonstrates that local Spanish and Mexican agents, both men, and women, developed and expanded Singer's selling system to the extent that the multinational company was seen as domestic, both in the location sense, and because of its focus on the private sphere of the home. By bringing the cases of Spain and Mexico, and the cultural, everyday realm of practices related to sewing and embroidery that the sewing machine was part of, to the center of the study of international business, Gendered Capitalism further reveals the layers of complexities and multitudes that conform the history of global capitalism. This book will be of interest to readers and scholars in the fields of business history, economic history, management studies, international business, women's history, gender and business, and technology"-- $c Provided by publisher. 650 0 $a Capitalism $z Spain $x History $y 19th century. 650 0 $a Capitalism $z Spain $x History $y 20th century. 650 0 $a Capitalism $z Mexico $x History $y 19th century. 650 0 $a Capitalism $z Mexico $x History $y 20th century. 650 0 $a International business enterprises $z Spain $x History $y 19th century. 650 0 $a International business enterprises $z Spain $x History $y 20th century. 650 0 $a International business enterprises $z Mexico $x History $y 19th century. 650 0 $a International business enterprises $z Mexico $x History $y 20th century. 650 7 $a Capitalism. $2 fast $0 (OCoLC)fst00846425 650 7 $a International business enterprises. $2 fast $0 (OCoLC)fst00976774 651 7 $a Mexico. $2 fast $0 (OCoLC)fst01211700 651 7 $a Spain. $2 fast $0 (OCoLC)fst01204303 648 7 $a 1800-1999 $2 fast 655 7 $a History. $2 fast $0 (OCoLC)fst01411628 776 08 $i Online version: $a de la Cruz-Fernandez, Paula A., 1983- $t Gendered capitalism $d New York : Routledge, 2021. $z 9781003005483 $w (DLC) 2020052543 830 0 $a Routledge international studies in business history. 941 $a 1 952 $l OVUX522 $d 20231117030506.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=1A6D81E4803411ED944134D030ECA4DBInitiate Another SILO Locator Search