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01631ngm a2200337Ia 4500 001 370E6B5E2AFA11DEBAFE5107A8D7520A 005 200904162148.0 007 vf mbahou 008 980323p19981994enk030 e vleng d 028 40 $a FFH 7419 $b Films for the Humanities 035 $a (OCoLC)38826071 040 $a IBI $c IBI $d SILO $d SILO 245 0 $a The ice cream wars $h [videorecording] / $c producer, Brian Edwards ; a Lauderdale production for BBC. 246 1 $i Original BBC broadcast title: $a From food to fashion 260 $a Princeton, NJ : $b Films for the Humanities, $c c1998. 300 $a 1 videocassette (30 min.) : $b sd., col. with b&w sequences ; $c 1/2 in. 500 $a Originally broadcast in 1994 as a segment of: The Business. 508 $a Camera, Peter Murphy, Ken Willinger, Bob Acks; editors, Andrew Loftus, Kevin Dobson; commentator, ZoeÌ Wanamaker. 520 $a Examines how luxury ice cream companies are vying for European market shares. Discusses a variety of strategies used by HaÌagen-Dazs to present ice cream as a sensual gourmet specialty. Executives from competitors discuss marketing strategies that appeal to more traditional values. 538 $a VHS. 650 0 $a Ice cream industry $z Europe. 650 0 $a Ice cream industry $z United States. 710 2 $a British Broadcasting Corporation. 710 2 $a Films for the Humanities (Firm) 730 0 $a Business (Television program) 939 $a 4043793 941 $a 1 945 $a vhs 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=370E6B5E2AFA11DEBAFE5107A8D7520A 994 $a 01 $b IOK 952 $l SOAX911 $d 20090701080000.0Initiate Another SILO Locator Search