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04111cam a2200745 a 4500 001 C18ECFC2FBCD11DEB3E93EDF5F36B428 003 SILO 005 20221102014946 008 090319s2009 njua 001 0 eng 010 $a 2009010838 020 $a 0470411554 (pbk.) 020 $a 9780470411551 (pbk.) 035 $a (OCoLC)262888543 040 $a DLC $c DLC $d SILO $d BTCTA $d YDXCP $d C#P $d BWX $d IHZ $d B2A $d VP@ $d NBO $d CDX $d GBVCP $d CHVBK $d HEBIS $d LTP $d DEBBG $d IWV $d SILO 050 00 $a HF5415.1265 $b .S24 2009 082 00 $a 658.8/72 $2 22 082 00 $a 006.7 $2 22 084 $a QP 637 $2 rvk 084 $a QP 650 $2 rvk 084 $a ST 515 $2 rvk 100 1 $a Safko, Lon. 245 1 $a The social media bible : $b tactics, tools, and strategies for business success / $c Lon Safko, David K. Brake. 260 $a Hoboken, N.J. : $b John Wiley & Sons, $c c2009. 300 $a xviii, 821 p. : $b ill. ; $c 24 cm. 500 $a Includes index. 505 0 $a What is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan. 520 $a "'The Social Media Bible' will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business" -- back cover. 650 0 $a Internet marketing. 650 0 $a Social media $x Economic aspects. 650 0 $a Online social networks $x Economic aspects. 650 0 $a Electronic commerce. 650 7 $a Web 2.0 $2 stw 650 7 $a Social Software $2 stw 650 7 $a Virtuelle Gemeinschaft $2 stw 650 7 $a E-Business $2 stw 650 7 $a Online-Werbung $2 stw 650 7 $a Internet $x Marketing. $2 idsbb 650 7 $a Marketing $x Internet. $2 idsbb 650 7 $a Web 2.0 $x Marketing. $2 idsbb 650 7 $a Marketing $x Web 2.0. $2 idsbb 650 7 $a Elektronischer Markt $x Marketing. $2 idsbb 650 07 $a Marketingstrategie. $2 swd 650 07 $a Soziale Software. $2 swd 650 07 $a Erfolgsfaktor. $2 swd 650 07 $a Unternehmen. $2 swd 700 1 $a Brake, David K. 856 $u http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=017989641&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA $z Inhaltsverzeichnis 941 $a 15 952 $l SFPH074 $d 20240716060920.0 952 $l GOPG641 $d 20240710074423.0 952 $l UVAX975 $d 20240215013231.0 952 $l PQAX094 $d 20231214043223.0 952 $l PLAX964 $d 20230718085325.0 952 $l USUX851 $d 20211202012704.0 952 $l ULAX314 $d 20190926092208.0 952 $l XXPH787 $d 20181107044220.0 952 $l GAAX314 $d 20100201162425.0 952 $l CBPF522 $d 20100201160418.0 952 $l OMAX631 $d 20100120073657.0 952 $l UNUX074 $d 20100201083435.0 952 $l OSAX771 $d 20100405105031.0 952 $l SOAX911 $d 20100503125006.0 952 $l OTAX626 $d 20100608050745.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C18ECFC2FBCD11DEB3E93EDF5F36B428 994 $a 02 $b IWVInitiate Another SILO Locator Search