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01960aam a2200385 i 4500 001 D10DC754DAE011E39FFAC3B9DAD10320 003 SILO 005 20140513155358 008 131023s2014 maua b 000 0 eng 010 $a 2013039798 020 $a 0262026961 (hbk.) 020 $a 9780262026963 (hbk.) 035 $a (OCoLC)861322933 040 $a DLC $e rda $b eng $c DLC $d IG# $d YDXCP $d BTCTA $d OCLCO $d BDX $d TWC $d CDX $d SILO 043 $a n-us--- 050 00 $a TL789.8.U6 $b A58156 2014 100 1 $a Scott, David Meerman. 245 10 $a Marketing the moon : $b the selling of the Apollo lunar program / $c David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan. 264 1 $a Cambridge, Massachusetts : $b The MIT Press, $c [2014] 300 $a xiii, 130 pages : $b ill. (chiefly color) ; $c 25x29 cm 504 $a Includes bibliographical references (pages 126-129). 505 0 $a A modern-day Columbia: fiction makes a giant leap -- NASA brand journalism: finding a voice -- An unprecedented public relations partnership: NASA and industry -- The whole world is watching: live TV on Apollo -- Lunar day: broadcasting, the press, and Apollo 11 -- In a different orbit: the astronauts as celebrities -- The Apollo roadshow: moonwalkers and moon rocks -- "So, where to now, Columbus?": the end of the Apollo era. 610 20 $a Project Apollo (U.S.) $x History. $x History. 610 10 $a United States. $b National Aeronautics and Space Administration $x Public relations. 650 0 $a Space flight to the moon $x History. 650 0 $a Moon $x History. $x History. 650 0 $a Astronautics $x History. $z United States $x History. 700 1 $a Jurek, Richard. 941 $a 4 952 $l OVUX522 $d 20191210022810.0 952 $l USUX851 $d 20191204011755.0 952 $l UNUX074 $d 20150609013227.0 952 $l UQAX771 $d 20150110014129.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=D10DC754DAE011E39FFAC3B9DAD10320 994 $a Z0 $b IODInitiate Another SILO Locator Search