The Locator -- [(subject = "Moon--History--History")]

18 records matched your query       


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01960aam a2200385 i 4500
001 D10DC754DAE011E39FFAC3B9DAD10320
003 SILO
005 20140513155358
008 131023s2014    maua     b    000 0 eng  
010    $a 2013039798
020    $a 0262026961 (hbk.)
020    $a 9780262026963 (hbk.)
035    $a (OCoLC)861322933
040    $a DLC $e rda $b eng $c DLC $d IG# $d YDXCP $d BTCTA $d OCLCO $d BDX $d TWC $d CDX $d SILO
043    $a n-us---
050 00 $a TL789.8.U6 $b A58156 2014
100 1  $a Scott, David Meerman.
245 10 $a Marketing the moon : $b the selling of the Apollo lunar program / $c David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.
264  1 $a Cambridge, Massachusetts : $b The MIT Press, $c [2014]
300    $a xiii, 130 pages : $b ill. (chiefly color) ; $c 25x29 cm
504    $a Includes bibliographical references (pages 126-129).
505 0  $a A modern-day Columbia: fiction makes a giant leap -- NASA brand journalism: finding a voice -- An unprecedented public relations partnership: NASA and industry -- The whole world is watching: live TV on Apollo -- Lunar day: broadcasting, the press, and Apollo 11 -- In a different orbit: the astronauts as celebrities -- The Apollo roadshow: moonwalkers and moon rocks -- "So, where to now, Columbus?": the end of the Apollo era.
610 20 $a Project Apollo (U.S.) $x History. $x History.
610 10 $a United States. $b National Aeronautics and Space Administration $x Public relations.
650  0 $a Space flight to the moon $x History.
650  0 $a Moon $x History. $x History.
650  0 $a Astronautics $x History. $z United States $x History.
700 1  $a Jurek, Richard.
941    $a 4
952    $l OVUX522 $d 20191210022810.0
952    $l USUX851 $d 20191204011755.0
952    $l UNUX074 $d 20150609013227.0
952    $l UQAX771 $d 20150110014129.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=D10DC754DAE011E39FFAC3B9DAD10320
994    $a Z0 $b IOD

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