7 records matched your query       

01503nam a2200385 a 4500
001 E856F6B22AF811DE979B4407A8D7520A
005 20230510010042
008 971118s1998    caua     b   s001 0 eng  
010    $a 97050098
020    $a 9780520087194 (alk. paper)
020    $a 0520087194 (alk. paper)
035    $a (OCoLC)37993821
040    $a DLC $c DLC $d SILO $d NIU $d SILO
050 00 $a HD59.2 $b .M368 1998
082 00 $a 659.2/85 $2 21
110 1  $a Marchand, Roland.
245 1  $a Creating the corporate soul : $b the rise of public relations and corporate imagery in American big business / $c Roland Marchand.
260    $a Berkeley : $b University of California Press, $c c1998.
300    $a xi, 461 p. : $b ill. (some col.) ; $c 27 cm.
504    $a Includes bibliographical references (p. 369-440) and index.
650  0 $a Corporate image $z United States $x History.
650  0 $a Public relations $x History. $z United States $x History.
650  0 $a Big business $z United States $x History.
650  0 $a Advertising $z United States $x History.
939    $a 3935733
941    $a 8
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952    $l PLAX964 $d 20230718073325.0
952    $l USUX851 $d 20220706015524.0
952    $l OVUX522 $d 20180118015248.0
952    $l UTAX115 $d 20100526121931.0
952    $l PTAX572 $d 20090701080000.0
952    $l SOAX911 $d 20090701080000.0
952    $l UNUX074 $m 659.2/85 $d 20090701080000.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E856F6B22AF811DE979B4407A8D7520A