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03479agm a2200625Ia 4500 001 DFF21A20220911E49404A1B3DAD10320 003 SILO 005 20140812045350 007 vd mvaizu 008 100112s2009 cau060 g vleng d 024 10 $a 806097000301 028 41 $a 70041 $b CNBC Video 035 $a (OCoLC)497030608 040 $a NMI $b eng $c NMI $d UNL $d NTE $d MST $d ELW $d OKN $d OCLCA $d OCLCQ $d OCLCF $d WOM $d IW5 $d SILO 043 $a n-us--- 082 4 $a 338.766362 $b C659 DVD 245 00 $a Coca-Cola $h [DVD] : $b the real story behind the real thing / $c a CNBC original production ; produced by Hakimah Shah, Bob Waldman. 246 30 $a Real story behind the real thing 260 $a Universal City, CA : $b CNBC, $c c2009. 300 $a 1 videodisc (60 min.) : $b sd., col. with b&w sequences ; $c 4 3/4 in. 490 1 $a CNBC orginals 500 $a This disc is a recorded DVD and may not play on all DVD players or drives. 500 $a Title from menu screen. 500 $a Bonus material (20 min.): The Coca-Cola archives; Inside former Coke CEO's office; NBC News covers 'New Coke'; Author Rick Allen on cocaine in Coke. 508 $a Camera, Richard Atkinson ... [et al.] ; editors, Richard Korn, Allison E. Stedman ; creative director, Victoria Todis ; art director, Dan Dutches ; senior executive producer, Mitch Weitzner ; senior producer, James Segelstein. 511 0 $a Reporter, Melissa Lee. 520 $a "It's a 67 billion dollar empire that sells its products in 206 countries and in the farthest reaches of the globe. But despite being the number one beverage company in the world--and the most iconic enterprise in the history of American business--Coca-Cola is battling new competition and fighting to maintain its supremacy on its home ground. This CNBC Original pulls back the curtain on the planet's most recognizable brand and takes viewers inside the beverage giant's race to find its next blockbuster product. This one-hour documentary delivers an exclusive look at Coca-Cola's hidden corporate testing ground and its secret archives, both never seen by the public ... until now. From "Cola Wars" to coconut water, discover the recipe that makes Coke pop"--Container. 538 $a DVD-R. 610 20 $a Coca-Cola Company $x History. 610 27 $a Coca-Cola Company. $2 fast $0 (OCoLC)fst00541496 650 0 $a Soft drink industry $z United States $x History. 650 0 $a Coca Cola (Trademark) $x History. 650 0 $a Beverage industry $z United States $x History. 650 0 $a Soft drinks $z United States $x History. 650 0 $a Beverages $z United States $x History. 650 7 $a Beverage industry. $2 fast $0 (OCoLC)fst00831010 650 7 $a Beverages. $2 fast $0 (OCoLC)fst00831042 650 7 $a Coca Cola (Trademark) $2 fast $0 (OCoLC)fst00865980 650 7 $a Soft drink industry. $2 fast $0 (OCoLC)fst01124119 650 7 $a Soft drinks. $2 fast $0 (OCoLC)fst01124134 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 655 7 $a Documentary television programs. $2 lcgft 655 7 $a History. $2 fast $0 (OCoLC)fst01411628 700 1 $a Shah, Hakimah. 700 1 $a Waldman, Bob. 700 1 $a Lee, Melissa. 710 2 $a Coca-Cola Company. 710 2 $a CNBC (Television network) 830 0 $a CNBC originals. 941 $a 2 945 $a dvv 952 $l PQAX094 $d 20231214035626.0 952 $l GBPF771 $d 20140812084650.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=DFF21A20220911E49404A1B3DAD10320 994 $a C0 $b IW5Initiate Another SILO Locator Search