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01894aam a2200349 a 4500 001 2F615E926A8B11E689525693DAD10320 003 SILO 005 20160825010506 008 090612s2010 pau b 001 0 eng 010 $a 2009023569 020 $a 0812242076 (alk. paper) 020 $a 9780812242072 (alk. paper) 035 $a (OCoLC)320799632 040 $a DLC $c DLC $d BTCTA $d YDXCP $d C#P $d BWX $d CDX $d SILO 043 $a n-us--- 050 00 $a PS379 $b .B675 2010 082 00 $a 813/.5409 $2 22 100 1 $a Brier, Evan 245 12 $a A novel marketplace : $b mass culture, the book trade, and postwar American fiction / $c Evan Brier. 260 $a Philadelphia : $b University of Pennsylvania Press, $c c2010. 300 $a 199 p. ; $c 24 cm. 504 $a Includes bibliographical references and index. 505 0 $a Introduction : selling the novel in the age of mass culture -- Constructing the postwar art novel : the making and marketing of The sheltering sky -- The "incalculable value of reading" : Fahrenheit 451 and the paperback assault on mass culture -- Synergy and the novelist : Simon & Schuster, Time, Inc., and The man in the gray flannel suit -- From novel to blockbuster : Peyton Place and the narrative of cultural decline -- 1959 and beyond : mergers, acquisitions, and Norman Mailer -- Epilogue : novels today : Oprah Winfrey, Jonathan Franzen, and the long tail. 650 0 $a American fiction $y 20th century $x History and criticism. 650 0 $a Fiction $x History $z United States $x History $y 20th century. 650 0 $a Literature publishing $x History $z United States $x History $y 20th century. 650 0 $a Authors and publishers $z United States $x History $y 20th century. 941 $a 2 952 $l OVUX522 $d 20180119041810.0 952 $l USUX851 $d 20160825050438.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=2F615E926A8B11E689525693DAD10320 994 $a 92 $b IWAInitiate Another SILO Locator Search