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02217aam a22003498i 4500 001 C7952862BB5711E5975055C9DAD10320 003 SILO 005 20160115010413 008 140304s2014 nyu 000 0 eng 010 $a 2014004352 020 $a 1137279273 020 $a 9781137279279 (hardback) 040 $a DLC $b eng $e rda $c DLC $d SILO 042 $a pcc 050 00 $a HF5415.1265 $b .K392 2014 082 00 $a 658.8/72 $2 23 084 $a BUS043010 $a BUS043010 $2 bisacsh 100 1 $a Kelley, Michael Dru. 245 10 $a All thumbs : $b mobile marketing that works / $c Michael Dru Kelley. 263 $a 1408 264 1 $a New York City : $b Palgrave Macmillan, $c 2014. 300 $a pages cm 520 $a "With mobile devices in the hands of nearly half of the world's population virtually 24/7, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers to take action directly. Right now 80 percent of mobile marketing is just plain bad. It either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Michael Kelley is going to change all that. With his experience running top brand mobile campaigns, this book will show business owners, marketers, and advertising managers how to develop a campaign that gets results. All Thumbs provides a very simple yet practical guide to help companies ranging from small mom and pop shops to multinational corporations to build multi-level campaign-driven, mobile brand experiences designed for maximum effectiveness, while at the same time providing a strategic overview of how mobile marketing fits into an overall brand and media campaign"-- $c Provided by publisher. 650 0 $a Internet marketing. 650 0 $a Mobile commerce. 650 0 $a Branding (Marketing) 650 0 $a Mobile communication systems. 650 7 $a BUSINESS & ECONOMICS / Marketing / General. $2 bisacsh 650 7 $a BUSINESS & ECONOMICS / Marketing / Direct. $2 bisacsh 941 $a 1 952 $l DBPE173 $d 20180719023857.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=C7952862BB5711E5975055C9DAD10320Initiate Another SILO Locator Search