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03821aam a22006138i 4500 001 B3BDBD485BE811E38E3A7588DAD10320 003 SILO 005 20200815010218 008 130725s2013 enk 000 0 eng 010 $a 2013028769 020 $a 006227306X (hardback) 020 $a 9780062273062 (hardback) 035 $a (OCoLC)827260069 040 $a DLC $b eng $e rda $c DLC $d BTCTA $d BDX $d OCLCO $d BUR $d YDXCP $d SILO 042 $a pcc 050 00 $a HF5415.1265 $b .V39 2013 082 00 $a 658.8/72 $2 23 084 $a BUS090010 $a BUS025000 $a BUS090010 $2 bisacsh 100 1 $a Vaynerchuk, Gary. 245 10 $a Jab, jab, jab, right hook : $b how to tell your story in a noisy, social world / $c Gary Vaynerchuk. 250 $a First edition. 263 $a 1311 264 1 $a New York, NY : $b HarperBusiness, $c [2013] 300 $a xx, 195pages : $b color illustrations ; $c 24 cm 520 $a "New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"-- $c Provided by publisher. 505 0 $a The setup -- The characteristics of great content and compelling stories -- Storytell on Facebook -- Listen well on Twitter -- Glam it up on Pinterest -- Create art on Instagram -- Get animated on Tumblr -- Opportunities in emerging networks -- Effort -- All companies are media companies. 650 0 $a Internet marketing. 650 0 $a Marketing $x Social aspects. 650 0 $a Social media. 650 7 $a BUSINESS & ECONOMICS / Marketing / General. $2 bisacsh 650 7 $a BUSINESS & ECONOMICS / Entrepreneurship. $2 bisacsh 650 7 $a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. $2 bisacsh 856 42 $3 Cover image $u www.harpercollins.com/harperimages/isbn/tiff/2/9780062273062.tif 941 $a 18 952 $l OUAX845 $d 20240816045451.0 952 $l PLAX964 $d 20240724071739.0 952 $l SFPH074 $d 20240716055415.0 952 $l GOPG641 $d 20240710024516.0 952 $l ALPE516 $d 20240417012858.0 952 $l SMPE094 $d 20240104015323.0 952 $l BOPG851 $d 20231010014934.0 952 $l FXPH314 $d 20220909031515.0 952 $l GEPG771 $d 20210722041516.0 952 $l TYPH572 $d 20200110054107.0 952 $l XXPH787 $d 20181107045550.0 952 $l D8PD522 $d 20160407025124.0 952 $l BAPH771 $d 20150926025001.0 952 $l FYPI314 $d 20150730011320.0 952 $l EBPE325 $d 20150227012401.0 952 $l HRPE845 $d 20140305014629.0 952 $l KSPG296 $d 20140117010907.0 952 $l CBPF522 $d 20140107013023.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=B3BDBD485BE811E38E3A7588DAD10320 994 $a C0 $b IW9Initiate Another SILO Locator Search