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03474aam a2200541 i 4500 001 9369876C246D11E5A97E42B6DAD10320 003 SILO 005 20150707010042 008 141020s2015 nju b 001 0 eng 010 $a 2014030636 020 $a 0813565545 (pbk.) 020 $a 9780813565545 (pbk.) 020 $a 0813565553 (hardback) 020 $a 9780813565552 (hardback) 035 $a (OCoLC)893709660 040 $a DLC $b eng $e rda $c DLC $d YDX $d YDXCP $d BTCTA $d BDX $d OCLCF $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a GV714.5 $b .G85 2015 082 00 $a 306.4/83 $2 23 084 $a SOC026000 $a SOC026000 $2 bisacsh 100 1 $a Guiliano, Jennifer. 245 10 $a Indian spectacle : $b college mascots and the anxiety of modern America / $c Jennifer Guiliano. 264 1 $a New Brunswick, New Jersey : $b Rutgers University Press, $c [2015] 300 $a xiii, 175 pages ; $c 23 cm. 490 1 $a Critical issues in sport and society 520 $a "In recent decades U.S. colleges and universities have been prone to changing athletic conference affiliations, seeking increased public prestige, building fan bases, and, of course, growing revenues. Such moves are driven by a very realistic set of calculations: in 2010 the collective revenue of the fifteen highest-grossing teams in Division I of the National Collegiate Athletic Association (NCAA) topped one billion dollars, a hefty figure that does not even take into account the revenue generated by the sales of university-related apparel and athletic gear. Expressions of team allegiance, particularly the display of sports mascots, are a visual expression of this American obsession with collegiate sport. In American Spectacle, historian Jennifer Guiliano investigates the role of sports mascots in the big business of American college football in order to connect mascotry to twentieth-century expressions of community identity, individual belonging, stereotyped imagery, and cultural hegemony. To do so, she historicizes the creation and spread of mascots and university identities as something bound up in the spectacle of halftime performance, the growth of collegiate competition, the anxiety of middle-class masculinity, and the commercialization of athletics in the first two decades of the twentieth century"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 650 0 $a Indians as mascots. 650 0 $a Sports team mascots $x Social aspects $z United States. 650 0 $a Indians of North America $x Social conditions $y 20th century. 650 7 $a SOCIAL SCIENCE / Ethnic Studies / Native American Studies. $2 bisacsh 650 7 $a SOCIAL SCIENCE / Sociology / General. $2 bisacsh 650 7 $a Indians as mascots. $2 fast $0 (OCoLC)fst00969417 650 7 $a Indians of North America $x Social conditions. $2 fast $0 (OCoLC)fst00969904 650 7 $a Sports team mascots $x Social aspects. $2 fast $0 (OCoLC)fst01130778 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 648 7 $a 1900 - 1999 $2 fast 830 0 $a Critical issues in sport and society. 941 $a 7 952 $l PLAX964 $d 20230718092151.0 952 $l PNAX964 $d 20230602010304.0 952 $l USUX851 $d 20200603012957.0 952 $l OVUX522 $d 20191213022950.0 952 $l UNUX074 $d 20160511011215.0 952 $l SOAX911 $d 20160506011219.0 952 $l OPAX566 $d 20150910093921.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=9369876C246D11E5A97E42B6DAD10320Initiate Another SILO Locator Search