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01763aam a2200325Ii 4500 001 A2309230EEA211E6ABB57AECDAD10320 003 SILO 005 20170209023435 008 070110r20072006nyu 000 1 eng 020 $a 1400031265 020 $a 9781400031269 040 $a GOY $b eng $c GOY $d BAKER $d CKM $d BTCTA $d YDXCP $d IXA $d DEBSZ $d DEBBG $d OCLCQ $d BDX $d OCLCQ $e rda $d EDK $d OCLCO $d OCLCF $d OCLCO $d OCL $d OCLCO $d MBB $d OCLCO $d OCL $d OCLCO $d CIB $d SILO 050 4 $a PS3573.H4768 $b A85 2007 082 04 $a 813/.54 100 1 $a Whitehead, Colson, $d 1969- $e author. 245 10 $a Apex hides the hurt : $b a novel / $c Colson Whitehead. 250 $a First Anchor books edition. 264 1 $a New York, New York : $b Anchor Books, $c 2007. 300 $a 211 pages ; $c 21 cm. 520 $a Overview: The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well. 650 0 $a Marketing consultants $v Fiction. 650 0 $a Branding (Marketing) $v Fiction. 650 0 $a Names, Geographical $v Fiction. 650 0 $a City and town life $v Fiction. 655 0 $a Satire. 941 $a 3 952 $l SAPG074 $d 20220429010434.0 952 $l XXPH787 $d 20220302015601.0 952 $l BAPH771 $d 20210910010112.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=A2309230EEA211E6ABB57AECDAD10320Initiate Another SILO Locator Search