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03088aam a2200421Ii 4500 001 61A9AD267E5A11E7AF86F61097128E48 003 SILO 005 20170811010023 008 160613s2017 enka b 001 0 eng d 010 $a 2016950215 020 $a 9780198754992 020 $a 019875499X 035 $a (OCoLC)951645148 040 $a YDXCP $b eng $e rda $c YDXCP $d BDX $d BTCTA $d OCLCQ $d ERASA $d CDX $d CHVBK $d OKU $d OCLCO $d OCLCF $d DLC $d UAB $d VP@ $d IOM $d SILO 050 4 $a HB74.P8 $b B32 2017 082 04 $a 330 $2 23 100 1 $a Baddeley, Michelle, $d 1965- $e author. 245 10 $a Behavioural economics : $b a very short introduction / $c Michelle Baddeley. 246 3 $a Behavioral economics 250 $a First edition. 264 1 $a Oxford, United Kingdom : $b Oxford University Press, $c 2017. 300 $a xviii, 148 pages : $b illustrations ; $c 18 cm. 490 1 $a A very short introduction ; $v 505 504 $a Includes bibliographical references (pages 127-137) and index. 505 0 $a Economics and behaviour -- Motivation and incentives -- Social lives -- Quick thinking -- Risky choices -- Taking time -- Personalities, moods, and emotions -- Behaviour in the macroeconomy -- Economic behaviour and public policy. 520 8 $a Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. 00This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. 650 0 $a Economics $x Psychological aspects. 650 7 $a VerhaltensoÌkonomie $2 gnd $0 (DE-588)7751254-6 650 7 $a Anreiz $2 gnd $0 (DE-588)4133767-0 650 7 $a Entscheidungsfindung $2 gnd $0 (DE-588)4113446-1 650 7 $a MakrooÌkonomie $2 gnd $0 (DE-588)4037174-8 650 7 $a Economics $x Psychological aspects. $2 fast $0 (OCoLC)fst00902172 830 0 $a Very short introductions ; $v 505. 941 $a 2 952 $l PMAX975 $d 20191119044723.0 952 $l UNUX074 $d 20181010011155.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=61A9AD267E5A11E7AF86F61097128E48 994 $a C0 $b IOMInitiate Another SILO Locator Search