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03139aam a2200325 a 4500 001 5454597E6A8C11E689525693DAD10320 003 SILO 005 20160825010506 008 110201s2011 enka b 001 0 eng 010 $a 2011003946 020 $a 0230241859 (alk. paper) 020 $a 9780230241855 (alk. paper) 035 $a (OCoLC)650213817 040 $a DLC $c DLC $d YDX $d BTCTA $d YDXCP $d NLE $d BWX $d CDX $d IBS $d IWA $d SILO 042 $a pcc 050 00 $a HF5415.1255 C485 2011 245 00 $a City branding : $b theory and cases / $c edited by Keith Dinnie. 260 $a Houndmills, Basingstoke, Hampshire ; $b Palgrave Macmillan, $c 2011. 300 $a xxix, 239 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references and index. 505 00 $g Theory. $t Online city branding / $r Magdalena Florek. $t Branding the city as an attractive place to live / $r Andrea Insch -- $t City branding and inward investment / $r Alan C. Middleton -- $t City branding and the tourist gaze / $r Gert-Jan Hospers -- $t City brand partnerships / $r Sicco van Gelder -- $t City branding and stakeholder engagement / $r John P. Houghton and Andrew Stevens -- $t Paradoxes of city branding and societal changes / $r Can-Seng Ooi -- $t City branding through food culture : insights from the regional branding level / $r Richard Tellstr©Åm -- $t City branding through new green spaces / $r Jared Braiterman -- $t Online city branding / $r Magdalena Florek. 505 00 $g Cases. $t The city branding of Wollongong / $r Greg Kerr, Gary Noble, and John Glynn. $t The city branding of Accra / $r Anthony Ebow Spio -- $t The city branding of Ahmedabad / $r Satish K. Nair -- $t Athens city branding and the 2004 Olympic Games / $r Maria Fola -- $t The city branding of Barcelona : a success story / $r Juan Carlos Belloso -- $t Branding Budapest / $r Gyorgy Szondi -- $t Chongqing's city branding : the role of graphic design / $r Freeman Lau and Angelica Leung -- $t Edinburgh : Scotland's inspiring capital / $r Kenneth Wardrop -- $t The Hague, international city of peace and justice : a relational network brand / $r Bengt-Arne B.F. Hulleman and Robert Govers -- $t Brand Hong Kong / $r Grace Loo ... [et al.] -- $t Kuala Lumpur : searching for the right brand / $r Ghazali Musa and T.C. Melewar -- $t Branding Lisbon : defining the scope of the city brand / $r Jo©Äo Ricardo Freire -- $t Montevideo city branding / $r Pablo Hartmann -- $t Branding New York City : the saga of "I love New York" / $r Peggy R. Bendel -- $t Paris as a brand / $r Jean-No©±l Kapferer -- $t Seoul city branding : the case of Seoul's international brand communication / $r You Kyung Kim and Peter Eung-Pyo Kim -- $t The city branding of Sydney / $r Geoff Parmenter -- $t Superflat Tokyo : city of secret superlatives / $r Roland Kelts -- $t The city branding of Wollongong / $r Greg Kerr, Gary Noble, and John Glynn. 650 0 $a Branding (Marketing) $v Case studies. 650 0 $a City promotion $v Case studies. 650 0 $a Municipal government $x Public relations $v Case studies. 700 1 $a Dinnie, Keith. 941 $a 1 952 $l USUX851 $d 20240403013637.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=5454597E6A8C11E689525693DAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search