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03616aam a22005414a 4500 001 EB7A63AAC4D411E18910E79C6AFF544E 003 SILO 005 20120703010241 008 110909s2011 nyua b 001 0 eng 010 $a 2011036957 020 $a 1451671873 (trade paper) 020 $a 9781451671872 (trade paper) 020 $a 1451671881 (e-book) 020 $a 9781451671889 (e-book) 020 $a 1451671865 (hardback) 020 $a 9781451671865 (hardback) 035 $a (OCoLC)746834559 040 $a DLC $b eng $c DLC $d SILO $d YDXCP $d C#P $d CDX $d VP@ $d BDX $d YBM $d BWX $d SILO 042 $a pcc 050 00 $a HF5415.1265 $b .S385 2011 084 $a BUS069030 $a BUS009000 $a BUS069030 $2 bisacsh 100 1 $a Schwartz, Gary, $d 1964- 245 1 $a The impulse economy : $b understanding mobile shoppers and what makes them buy / $c Gary Schwartz. 260 $a New York : $b Atria Books, $c 2011. 300 $a viii, 229 p. : $b ill. ; $c 24 cm. 504 $a Includes bibliographical references and index. 505 0 $a Introducing the Homunculus handheld -- Little store on the prairie -- The history of the mobile shopper -- When to pop the commerce question? -- Mobile commerce: no one's home -- Mobile commerce: knock knock -- Cracking bricks and mortar -- Advertising on the commerce channel. 520 $a ""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"-- $c Provided by publisher. 520 $a "From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"-- $c Provided by publisher. 650 0 $a Internet marketing. 650 0 $a Teleshopping. 650 0 $a Consumer behavior. 650 7 $a BUSINESS & ECONOMICS / Consumer Behavior. $2 bisacsh 650 7 $a BUSINESS & ECONOMICS / Business Etiquette. $2 bisacsh 650 7 $a BUSINESS & ECONOMICS / Economics / Theory. $2 bisacsh 650 7 $a Internet marketing. $2 sears 650 7 $a Shopping $x Technological innovations. $2 sears 650 7 $a Internet shopping. $2 sears 650 7 $a Consumers. $2 sears 941 $a 6 952 $l PQAX094 $d 20231214041201.0 952 $l UXAX826 $d 20150507032306.0 952 $l CBPF522 $d 20140904010923.0 952 $l UNUX074 $d 20130125012709.0 952 $l UQAX771 $d 20121031012843.0 952 $l PRAX771 $d 20120703014352.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=EB7A63AAC4D411E18910E79C6AFF544E 994 $a Z0 $b IODInitiate Another SILO Locator Search